MAKER'S MARK AMBASSADOR CHRISTMAS GIFT
Each year, Maker's Mark sends out a small Christmas gift to their Ambassadors (a free perks program for brand enthusiasts). I proposed combining the holiday tradition of baking cookies with the classic silhouette of the Maker's Mark bottle. Each cookie cutter is wrapped with a label featuring a cookie recipe inside.
MAKER'S MARK BILLBOARDS
Billboard pitches created for the Maker's Mark holiday season while interning at Doe-Anderson. Copy and Art Direction: Lauren Michelle Smith, Brian Henson, and Megan Held; Design: Lauren Michelle Smith